1. Review Your Business
Before moving into digital, it's important to look at your business portfolio and assess which projects could transition to this type of printing. Digital printing is a cost-effective way to print smaller quantities and variable data, so identify projects that require short runs and personalization. It can also be profitable for reprint projects, as these tend to be smaller orders and shorter runs compared to the original piece. Upon final analysis, ensure you have a sound sales and marketing plan in place before making the transition to digital in order to make this a profitable department in your print shop.