Digital Dish: Q3 2022
3 WAYS DIGITAL PRINT SAVES MONEY 💵
You can’t stop costs from going up, and you can’t control the labor market.
One thing you can do is look toward the future of print and prepare.
Based on the fact that every OEM in the industry has made major
investments in digital, I believe that this technology will continue
to see growth. And that’s good news for those who want their print jobs
to be economical — while still looking just as good as offset. Here’s why.
DIGITAL WASTES LESS PAPER
With an offset press, there is inevitable paper waste. You have to start your job, stop, pull it off, look at it and restart. With a digital press you can stop, make sure you’re happy with the color and, as long as you restart quickly, that press will continue where it left off. And with no plates to change, you can run one job after another after another with no paper waste, so the paper you buy goes further.
DIGITAL PAPER SAVES INK
I know ink prices are high, but one way you can save on ink is to use digital treated paper. Papers that are made for digital presses can help you reduce your ink usage by 10-20%. This is because the ink sits higher, so you can get away with not using as much, especially for applications like direct mail. You might say, “But inkjet inks cost more!” This may be true, but between using less ink and lower costs to operate the press, the job will still cost less.
DIGITAL OPERATION IS MORE EFFICIENT
It’s no secret that printers are having a tough time staffing enough press operators to keep up with demand, and there’s stiff competition when recruiting. I’ve seen shops moving to digital mainly for this reason — they’ve realized they can put in two inkjet lines and have one person run both at the same time. With one press operator instead of two, they can afford to pay that employee more while still lowering their operating costs.
ACCENT'S DIGITAL PORTFOLIO ONLINE
Looking to save on ink costs? Consider making the switch to digital treated papers.
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