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Holiday mail card

SEP 18, 2024

Is Your Holiday Mailer Ready to Print: A Designer’s Checklist for Preparing Files for Production

Holiday mailers matter. Whether you’re wishing season's greetings to longtime customers or positioning a special, limited-time offer, holiday mailers are an important touchpoint for brands. In fact, more than 1.6 billion holiday cards are mailed...

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A pop-up print piece

AUG 15, 2024

Yes, Print Actually Is a Sustainable Marketing Channel

A recent report found that 77% of consumers are likely to reconsider a purchase if a product or brand does not align with their principles on sustainability. This insight is mission-critical for marketers and graphic designers as they weigh the...

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Hands holding a direct mail sales piece

JUL 16, 2024

Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out

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Pages

JUN 13, 2024

Mottle, Cockling and Show-Through: How the Right Paper Can Help You Avoid These (and other) Types of Print Defects

The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...

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A person looking through paper samples

MAY 8, 2024

Meet Your Sheet: 6 Features Designers Should Consider When Specifying Paper for Commercial Print

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

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