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SEP 23, 2025

Beyond Response Rates: How to Quantify Direct Mail ROI

MAIN TAKEAWAYS:

  • Direct mail response rates don’t tell the whole story about direct mail performance.
  • Digital integrations can offer unique and valuable insights into direct mail engagement.
  • Digital integrations can also help reduce postage costs...
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AUG 20, 2025

How to Unlock 30%+ Direct Mail Postage Savings with USPS® Incentives & Promotions

  • The USPS Promotions and Incentives program offers a variety of initiatives to help mailers save 5% to 10% on postage
  • The Mail Growth Incentive helps high-volume mailers earn up to 30% discounts on postage.
  • Stackable upgrades and add-ons provide...
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JUL 22, 2025

A City and Its Shapes

An Interview with Tanner Woodford, Founder and Executive Director of the Design Museum of Chicago

As one of the more storied American cities, Chicago has a rich history of graphic art and design that is heavily influenced by the diverse mix of...

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JUN 18, 2025

How AI is Helping Commercial Printers Increase Print Quality, Efficiency and Performance

It’s safe to say artificial intelligence (AI) has captured the attention of nearly every industry — and many industries are already experiencing the efficiency benefits of AI-powered technology in accelerating and enhancing processes or workflows. 

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MAY 30, 2025

Define, Discover and Design: An Interview with Sylvamo Sketchbook Artist Tou Yia Xiong

Illustrator Tou Yia Xiong is no stranger to travel and the impact a place can have on a person. A Brooklyn, New York resident, he came to the U.S. from Thailand as a child, growing up in Wisconsin before moving to Seattle to start his graphic arts...

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