Blog
JAN 27, 2026
These Strategies Can Help Your Customers Maximize the ROI of Transactional Print
MAIN TAKEAWAYS:
- Transactional print can be more than just invoices or account summaries — it can help generate revenue and growth.
- Personalization helps create targeted offers and messaging that entice consumers to respond or convert.
- Digital...
DEC 29, 2025
What Printers Need to Know About Extended Producer Responsibility Laws
MAIN TAKEAWAYS:
- EPR laws are reshaping how printers manage waste, including printers whose customers send paper into Oregon, Colorado and other EPR states.
- Compliance with EPR laws is key in helping printers reduce costs in the form of fees or...
NOV 17, 2025
How Intelligent Paper Delivers Real-Time Campaign Tracking and ROI
MAIN TAKEAWAYS:
- Sylvamo’s new Intelligent Paper helps print service providers adopt a more data-driven approach to direct mail campaigns
- Intelligent Paper offers a centralized online dashboard for real-time mailer tracking and performance monitoring
OCT 23, 2025
How the New Generation of Print Sales Reps Can Position Themselves as Partners in Maximizing Print Investment
MAIN TAKEAWAYS:
- Creating a collaborative partnership with clients is key for new print sales reps in creating long-term relationships
- Advising on USPS® promotions, finishing techniques and digital integrations can help clients maximize their...
SEP 23, 2025
Beyond Response Rates: How to Quantify Direct Mail ROI
MAIN TAKEAWAYS:
- Direct mail response rates don’t tell the whole story about direct mail performance.
- Digital integrations can offer unique and valuable insights into direct mail engagement.
- Digital integrations can also help reduce postage costs...