Blog

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...

The reason marketers continue to leverage direct mail in today’s digital-driven age is pretty simple — it works. In fact, a recent study found that almost 90% of direct mail gets opened compared to just 20% of emails, and that more than 60% of...

As companies across a variety of industries continue to encourage paperless billing as a faster, more efficient and more cost-effective way to invoice customers and offer regular account summaries or overviews, today’s consumers are signaling that...