JAN 24, 2024
An Interview with Graphic Designer Kyndra Bailey
For graphic designer and business owner Kyndra Bailey, inspiration can be something of a surprise, striking at any time and in any place. Her journey in graphic design began as a bit of a surprise as well. Kyndra took up hand-lettering as a hobby...
JAN 10, 2024
Basis Weight vs. Thickness: What Do These Paper Measurements Mean?
The paper world is full of terms and concepts that sound similar but actually have different meanings. For example, understanding the difference between paper brightness and whiteness can significantly impact your choice of paper for a specific...
DEC 13, 2023
Choosing the Ideal Heavyweight Paper for Quality Marketing Collateral
Your choice of paper can go a long way toward helping your marketing collateral stand out amongst the competition. When it comes to choosing the best paper for your print marketing communications, the discussion usually centers on the choice between...
NOV 20, 2023
Sending Direct Mail? Here’s Why Your Envelope Matters
You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...
OCT 19, 2023
Why Designers Should Specify the Paper Their Project Will Be Printed On
It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...