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The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

They say you can’t judge a book by its cover, but people do judge marketing collateral by the paper. While many designers and printers place a strong focus on factors like coated or uncoated paper, digital treatments and finishes — all of which are...

They say a picture is worth 1,000 words, and that couldn’t be more true when it comes to designing — and receiving — direct mail. The human brain processes visuals 60,000 times faster than text, which means the visual impact of each piece of direct...

Our Did You Know? has long been a valuable print resource for tips, techniques and inspiration for designers and printers on how to create next-level print materials for a wide range of applications. But we wanted to shake things up a bit in 2024,...