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The paper world is full of terms and concepts that sound similar but actually have different meanings. For example, understanding the difference between paper brightness and whiteness can significantly impact your choice of paper for a specific...

Your choice of paper can go a long way toward helping your marketing collateral stand out amongst the competition. When it comes to choosing the best paper for your print marketing communications, the discussion usually centers on the choice between...

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...