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Journals laid out on a table

JAN 24, 2024

Forward is Forward is Forward: An Interview with Graphic Designer Kyndra Bailey

For graphic designer and business owner Kyndra Bailey, inspiration can be something of a surprise, striking at any time and in any place. Her journey in graphic design began as a bit of a surprise as well. Kyndra took up hand-lettering as a hobby...

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A hand holding a stack of paper

JAN 10, 2024

Basis Weight vs. Thickness: What Do These Paper Measurements Mean?

The paper world is full of terms and concepts that sound similar but actually have different meanings. For example, understanding the difference between paper brightness and whiteness can significantly impact your choice of paper for a specific...

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Someone hole punching a paper

DEC 13, 2023

Choosing the Ideal Heavyweight Paper for Quality Marketing Collateral

Your choice of paper can go a long way toward helping your marketing collateral stand out amongst the competition. When it comes to choosing the best paper for your print marketing communications, the discussion usually centers on the choice between...

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Direct mail envelopes

NOV 20, 2023

Sending Direct Mail? Here’s Why Your Envelope Matters

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

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Man using a Hydraulic Guillotine Cutter

OCT 19, 2023

Why Designers Should Specify the Paper Their Project Will Be Printed On

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

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