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A stack of printed brochures

APR 15, 2024

4 Applications Where a Heavyweight Paper Stock Can Take Your Print Communications to the Next Level

They say you can’t judge a book by its cover, but people do judge marketing collateral by the paper. While many designers and printers place a strong focus on factors like coated or uncoated paper, digital treatments and finishes — all of which are...

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Two direct mail pieces

MAR 7, 2024

How These Finishings Can Help You Design More Engaging Direct Mail

They say a picture is worth 1,000 words, and that couldn’t be more true when it comes to designing — and receiving — direct mail. The human brain processes visuals 60,000 times faster than text, which means the visual impact of each piece of direct...

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Sylvamo Did You Know Magazine

FEB 22, 2024

How We Did It: DYK Magazine, Issue #1

Our Did You Know? has long been a valuable print resource for tips, techniques and inspiration for designers and printers on how to create next-level print materials for a wide range of applications. But we wanted to shake things up a bit in 2024,...

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Journals laid out on a table

JAN 24, 2024

An Interview with Graphic Designer Kyndra Bailey

For graphic designer and business owner Kyndra Bailey, inspiration can be something of a surprise, striking at any time and in any place. Her journey in graphic design began as a bit of a surprise as well. Kyndra took up hand-lettering as a hobby...

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A hand holding a stack of paper

JAN 10, 2024

Basis Weight vs. Thickness: What Do These Paper Measurements Mean?

The paper world is full of terms and concepts that sound similar but actually have different meanings. For example, understanding the difference between paper brightness and whiteness can significantly impact your choice of paper for a specific...

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