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Direct mail envelopes

NOV 20, 2023

Sending Direct Mail? Here’s Why Your Envelope Matters

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

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OCT 19, 2023

Why Designers Should Specify the Paper Their Project Will Be Printed On

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

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Paper Quality Abstract

SEP 21, 2023

4 Signs that You’re Using the Highest Quality Commercial Printing Paper

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...

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3D mailer example

AUG 22, 2023

What is 3D Mail?

The reason marketers continue to leverage direct mail in today’s digital-driven age is pretty simple — it works. In fact, a recent study found that almost 90% of direct mail gets opened compared to just 20% of emails, and that more than 60% of...

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Computer with paper coming out of it

JUL 19, 2023

Is Paperless Billing Actually the Best Thing for Your Customers?

As companies across a variety of industries continue to encourage paperless billing as a faster, more efficient and more cost-effective way to invoice customers and offer regular account summaries or overviews, today’s consumers are signaling that...

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