Hands holding a direct mail sales piece

JUL 16, 2024

Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out

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JUN 13, 2024

Mottle, Cockling and Show-Through: How the Right Paper Can Help You Avoid These (and other) Types of Print Defects

The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...

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A person looking through paper samples

MAY 8, 2024

Meet Your Sheet: 6 Features Designers Should Consider When Specifying Paper for Commercial Print

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

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A stack of printed brochures

APR 15, 2024

4 Applications Where a Heavyweight Paper Stock Can Take Your Print Communications to the Next Level

They say you can’t judge a book by its cover, but people do judge marketing collateral by the paper. While many designers and printers place a strong focus on factors like coated or uncoated paper, digital treatments and finishes — all of which are...

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Two direct mail pieces

MAR 7, 2024

How These Finishings Can Help You Design More Engaging Direct Mail

They say a picture is worth 1,000 words, and that couldn’t be more true when it comes to designing — and receiving — direct mail. The human brain processes visuals 60,000 times faster than text, which means the visual impact of each piece of direct...

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