FEB 21, 2023
Brightness vs. Whiteness: What Do These Paper Terms Actually Mean?
Though it sounds like they could mean something similar, the measurements of brightness versus whiteness in premium paper stock are actually quite distinct and very different. The trouble is these terms are often confused or in some cases...
JAN 24, 2023
When and How to Use Augmented Reality in Print
There was a time in the not-too-distant past when augmented reality (AR) was a novelty. The technology was underdeveloped, marketers and designers didn’t understand how to effectively deploy it and customers didn’t know how to engage with it. It’s...
DEC 14, 2022
The Case for Print Textbooks as a More Effective Way of Learning
Take a peek inside an average American classroom in 2022 and you’re likely to see students using tablets or other e-reading devices as opposed to traditional print textbooks. In fact, the Washington, D.C. Public School District spent about $14...
NOV 16, 2022
From Pencil to Mouse: One Designer’s Journey from Print to Digital
We recently had the honor of speaking with award-winning Chicago designer Kerry Grady about his new book From Pencil to Mouse: Forty Years of Graphic Design. Filled with examples of his own work from the last four decades, the stunningly printed...
OCT 7, 2022
Breaking Down This Year’s USPS Postage Increase and How It Could Impact You
A temporary USPS® postage increase took effect this month to help cover the handling costs of the large number of parcels in the pipeline during the holiday season. While this increase is similar in some respects to those in recent years, the size...