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Direct mail is beloved by marketers because of its effectiveness — according to the Direct Marketing Association (now part of the ANA), up to 90% of direct mail gets opened. Postcards are even more effective; since there’s nothing to open, nothing...

When designing for print, designers will often look for creative ways to economize for budgetary reasons; sometimes a clever tweak to a design can help the project to maximize the space on a single sheet of paper, use less ink or reduce the cost of...

WELCOME BACK TO OUR DIGITAL PRINT EXPERT

If you’ve been a Digital Dish subscriber for a while, then you probably remember Rick Williams, Digital Print Expert. For years, Rick dished out his digital knowledge for our email subscribers in fun,...

If you’re looking for a high ROI on your next print project, choosing the right print partner can make all the difference. But if you’ve never worked with a particular print services provider before, then how can you be sure they’ll be a good fit? 

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Almost all of the world’s paper comes from trees. It’s a basic fact you probably learned as a child: trees are one of the world’s greatest renewable resources. We harvest trees to make paper, which can then be recycled. Meanwhile, new trees are...