---
title: Accent On Blog | Resources (2)
description: Resources | The latest tips and insights from Accent Opaque.  (2)
---

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## The Latest

![Man scanning QR code with smartphone](https://accenton.accentopaque.com/hs-fs/hubfs/01_700x700_Accent-Blog_transactional%20mail-02-1.png?width=200&name=01_700x700_Accent-Blog_transactional%20mail-02-1.png "Man scanning QR code with smartphone")

JAN 27, 2026

### These Strategies Can Help Your Customers Maximize the ROI of Transactional Print

[Read more...](https://accenton.accentopaque.com/these-strategies-can-help-your-customers-maximize-the-roi-of-transactional-print)

![An assortment of printed packaging](https://accenton.accentopaque.com/hs-fs/hubfs/12_700x700_Accent-Blog_Extended%20Producer%20Responsibility%20Laws.png?width=200&name=12_700x700_Accent-Blog_Extended%20Producer%20Responsibility%20Laws.png "An assortment of printed packaging")

DEC 29, 2025

### What Printers Need to Know About Extended Producer Responsibility Laws

[Read more...](https://accenton.accentopaque.com/what-printers-need-to-know-about-extended-producer-responsibility-laws)

![Image of a screen showing an Intelligent Paper campaign dashboard](https://accenton.accentopaque.com/hs-fs/hubfs/11_700x700_Accent-Blog_IP-01.png?width=200&name=11_700x700_Accent-Blog_IP-01.png "Image of a screen showing an Intelligent Paper campaign dashboard")

NOV 17, 2025

### How Intelligent Paper Delivers Real-Time Campaign Tracking and ROI

[Read more...](https://accenton.accentopaque.com/how-intelligent-paper-delivers-real-time-campaign-tracking-and-roi)

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# Blog

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[![Pocket Pal](https://accenton.accentopaque.com/hs-fs/hubfs/Pocket%20Pal%20square.png?width=454&name=Pocket%20Pal%20square.png "Pocket Pal")](https://accenton.accentopaque.com/reimagining-the-pocket-pal-with-the-help-of-savannah-college-of-art-and-design-students)

FEB 10, 2025

## Reimagining the Pocket Pal with the Help of Savannah College of Art and Design Students

## For decades, the [Pocket Pal](https://sample.accentopaque.com/products/pocket-pal-22nd-edition) has been the go-to resource on all things print for graphic artists and printers alike. With twenty-one editions in the books, the Pocket Pal established a look and feel that those in the print world had grown accustomed...

[Continue Reading](https://accenton.accentopaque.com/reimagining-the-pocket-pal-with-the-help-of-savannah-college-of-art-and-design-students)

[![Accent swatchbook ](https://accenton.accentopaque.com/hs-fs/hubfs/01_img-700x700_Accent-Blog_Accent-Swatchbook-Interview.png?width=454&name=01_img-700x700_Accent-Blog_Accent-Swatchbook-Interview.png "Accent swatchbook ")](https://accenton.accentopaque.com/designing-the-new-accent-opaque-swatchbook-an-interview-with-graphic-designer-aurelia-tauscher)

JAN 21, 2025

## Designing the New Accent® Opaque Swatchbook: An Interview with Graphic Designer Aurelia Tauscher

A swatchbook is an important resource for both designers and printers. It offers a more tactile overview into the kinds of paper stocks a manufacturer provides to help inform design decisions and the kinds of paper a printer keeps in-house. But...

[Continue Reading](https://accenton.accentopaque.com/designing-the-new-accent-opaque-swatchbook-an-interview-with-graphic-designer-aurelia-tauscher)

[![Paper packaging with Sylvamo branding](https://accenton.accentopaque.com/hs-fs/hubfs/12_700x700_Accent-Blog_Packaging.png?width=454&name=12_700x700_Accent-Blog_Packaging.png "Paper packaging with Sylvamo branding")](https://accenton.accentopaque.com/what-makes-the-ideal-packaging-material)

DEC 12, 2024

## What Makes Paper the Ideal Packaging Material?

More than [70% of consumers base their purchasing decisions on the quality of a product’s packaging](https://www.forbes.com/sites/cherylrobinson/2024/02/28/psychology-of-product-packaging-how-it-plays-into-profitability/). Because brands only get one chance at a first impression, package design and print quality are key to both attract new customers and continue to...

[Continue Reading](https://accenton.accentopaque.com/what-makes-the-ideal-packaging-material)

[![Marketing sample printed on The Heavyweights by Accent Opaque](https://accenton.accentopaque.com/hs-fs/hubfs/Accent%20blog.png?width=454&name=Accent%20blog.png "Marketing sample printed on The Heavyweights by Accent Opaque")](https://accenton.accentopaque.com/how-to-choose-the-right-heavyweight-paper-for-account-based-marketing-materials)

NOV 13, 2024

## How to Choose the Right Heavyweight Paper for Account-Based Marketing Materials

Account-based marketing (ABM) campaigns focus on targeting key accounts with personalized messaging to create a more meaningful, long-term partnership with customers. Direct mail is a common application for ABM campaigns, in large part because of...

[Continue Reading](https://accenton.accentopaque.com/how-to-choose-the-right-heavyweight-paper-for-account-based-marketing-materials)

[![Hands holding a direct mail sales piece](https://accenton.accentopaque.com/hs-fs/hubfs/07_700x700_Accent-Blog_back-to-school%20.png?width=454&name=07_700x700_Accent-Blog_back-to-school%20.png "Hands holding a direct mail sales piece")](https://accenton.accentopaque.com/back-to-school-tips-and-tricks-to-make-your-retail-print-marketing-stand-out)

JUL 16, 2024

## Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out

[Continue Reading](https://accenton.accentopaque.com/back-to-school-tips-and-tricks-to-make-your-retail-print-marketing-stand-out)

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