Blog
JAN 21, 2025
Designing the New Accent® Opaque Swatchbook: An Interview with Graphic Designer Aurelia Tauscher
A swatchbook is an important resource for both designers and printers. It offers a more tactile overview into the kinds of paper stocks a manufacturer provides to help inform design decisions and the kinds of paper a printer keeps in-house. But...
DEC 12, 2024
What Makes Paper the Ideal Packaging Material?
More than 70% of consumers base their purchasing decisions on the quality of a product’s packaging. Because brands only get one chance at a first impression, package design and print quality are key to both attract new customers and continue to...
NOV 13, 2024
How to Choose the Right Heavyweight Paper for Account-Based Marketing Materials
Account-based marketing (ABM) campaigns focus on targeting key accounts with personalized messaging to create a more meaningful, long-term partnership with customers. Direct mail is a common application for ABM campaigns, in large part because of...
JUL 16, 2024
Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out
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JUN 13, 2024
Mottle, Cockling and Show-Through: How the Right Paper Can Help You Avoid These (and other) Types of Print Defects
The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...