If you attended Adobe MAX 2018, Adobe’s annual “Creativity Conference,” you likely encountered a certain retro-looking paper-craft television set called the Accent TV. It was designed to bring the history of the Accent A to life, and now it’s officially an award winner.
The Summit International Awards recognized the Accent TV with a Summit Emerging Media Innovator Award. Shortly after that, the TV won a Platinum AVA Digital Award.
Before moving into digital, it's important to look at your business portfolio and assess which projects could transition to this type of printing. Digital printing is a cost-effective way to print smaller quantities and variable data, so identify projects that require short runs and personalization. It can also be profitable for reprint projects, as these tend to be smaller orders and shorter runs compared to the original piece. Upon final analysis, ensure you have a sound sales and marketing plan in place before making the transition to digital in order to make this a profitable department in your print shop.
The Stock Source Guide is exactly what it sounds like: a comprehensive guide to the ever-growing product offerings from six of the most dependable and versatile paper brands in the business. For printers, this guide is an invaluable resource and is often consulted daily.
