The idea of thinking about your company’s holiday cards while the thermometer still says summer might seem a bit premature. But in today’s world of labor and material shortages, supply chain disruptions and extended lead times, a little foresight now could very well pay dividends when the holiday card season is upon us — especially given the recent increase in popularity of holiday cards with millennials.
Why Paper Menus Are Superior to QR Codes
Food delivery services like Grubhub, DoorDash and a handful of others make it easier than ever before to browse their apps for the restaurant you want, scroll through a simple digital menu and have your ideal meal delivered right to your door with just a few quick clicks. And while this is certainly convenient today — even more so during the height of the COVID-19 pandemic when dine-in services across the country were suspended — the digitalization of the dining experience isn’t necessarily all it's cracked up to be.
Designer's Checklist: 4 Questions to Ask Prospective Printers
If you’re looking for a high ROI on your next print project, choosing the right print partner can make all the difference. But if you’ve never worked with a particular print services provider before, then how can you be sure they’ll be a good fit?
To help you evaluate your options, here are four questions that you can ask prospective printers.
Do You Know Where Your Paper Comes From?
Almost all of the world’s paper comes from trees. It’s a basic fact you probably learned as a child: trees are one of the world’s greatest renewable resources. We harvest trees to make paper, which can then be recycled. Meanwhile, new trees are constantly being planted, providing a home for wildlife and helping to purify our air and drinking water. It’s an idyllic picture of sustainable manufacturing, but is all paper made responsibly?
Fantastic Folds: 6 Direct Mail Folds to Try in 2022
Direct mail volumes are up, returning to and even surpassing pre-pandemic levels. And it’s no surprise that marketers are putting more of their dollars in direct mail; with digital advertising prices going up, direct mail has become the more cost-effective choice. And it also performs better — direct mail response rates are 5 to 9 times higher than any other marketing channel.
