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JUN 13, 2024

Mottle, Cockling and Show-Through: How the Right Paper Can Help You Avoid These (and other) Types of Print Defects

The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...

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Direct mail envelopes

NOV 20, 2023

Sending Direct Mail? Here’s Why Your Envelope Matters

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

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OCT 19, 2023

Why Designers Should Specify the Paper Their Project Will Be Printed On

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

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SEP 21, 2023

4 Signs that You’re Using the Highest Quality Commercial Printing Paper

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...

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JUL 19, 2023

Is Paperless Billing Actually the Best Thing for Your Customers?

As companies across a variety of industries continue to encourage paperless billing as a faster, more efficient and more cost-effective way to invoice customers and offer regular account summaries or overviews, today’s consumers are signaling that...

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