Christmas in July: Why You Should Start Designing Your Holiday Cards Now

By: Karin King

Jul 15, 2022

The idea of thinking about your company’s holiday cards while the thermometer still says summer might seem a bit premature. But in today’s world of labor and material shortages, supply chain disruptions and extended lead times, a little foresight now could very well pay dividends when the holiday card season is upon us — especially given the recent increase in popularity of holiday cards with millennials. 

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Why Paper Menus Are Superior to QR Codes

By: Karin King

Jun 23, 2022

Food delivery services like Grubhub, DoorDash and a handful of others make it easier than ever before to browse their apps for the restaurant you want, scroll through a simple digital menu and have your ideal meal delivered right to your door with just a few quick clicks. And while this is certainly convenient today — even more so during the height of the COVID-19 pandemic when dine-in services across the country were suspended — the digitalization of the dining experience isn’t necessarily all it's cracked up to be.

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Designer's Checklist: 4 Questions to Ask Prospective Printers

By: Karin King

Mar 23, 2022

If you’re looking for a high ROI on your next print project, choosing the right print partner can make all the difference. But if you’ve never worked with a particular print services provider before, then how can you be sure they’ll be a good fit? 

To help you evaluate your options, here are four questions that you can ask prospective printers.

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Do You Know Where Your Paper Comes From?

By: Karin King

Feb 23, 2022

Almost all of the world’s paper comes from trees. It’s a basic fact you probably learned as a child: trees are one of the world’s greatest renewable resources. We harvest trees to make paper, which can then be recycled. Meanwhile, new trees are constantly being planted, providing a home for wildlife and helping to purify our air and drinking water. It’s an idyllic picture of sustainable manufacturing, but is all paper made responsibly?

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Fantastic Folds: 6 Direct Mail Folds to Try in 2022

By: Karin King

Jan 27, 2022

Direct mail volumes are up, returning to and even surpassing pre-pandemic levels. And it’s no surprise that marketers are putting more of their dollars in direct mail; with digital advertising prices going up, direct mail has become the more cost-effective choice. And it also performs better — direct mail response rates are 5 to 9 times higher than any other marketing channel. 

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