Blog
NOV 17, 2025
How Intelligent Paper Delivers Real-Time Campaign Tracking and ROI
MAIN TAKEAWAYS:
- Sylvamo’s new Intelligent Paper helps print service providers adopt a more data-driven approach to direct mail campaigns
- Intelligent Paper offers a centralized online dashboard for real-time mailer tracking and performance monitoring
OCT 23, 2025
How the New Generation of Print Sales Reps Can Position Themselves as Partners in Maximizing Print Investment
MAIN TAKEAWAYS:
- Creating a collaborative partnership with clients is key for new print sales reps in creating long-term relationships
- Advising on USPS® promotions, finishing techniques and digital integrations can help clients maximize their...
SEP 23, 2025
Beyond Response Rates: How to Quantify Direct Mail ROI
MAIN TAKEAWAYS:
- Direct mail response rates don’t tell the whole story about direct mail performance.
- Digital integrations can offer unique and valuable insights into direct mail engagement.
- Digital integrations can also help reduce postage costs...
AUG 20, 2025
How to Unlock 30%+ Direct Mail Postage Savings with USPS® Incentives & Promotions
- The USPS Promotions and Incentives program offers a variety of initiatives to help mailers save 5% to 10% on postage
- The Mail Growth Incentive helps high-volume mailers earn up to 30% discounts on postage.
- Stackable upgrades and add-ons provide...
JUL 22, 2025
A City and Its Shapes
An Interview with Tanner Woodford, Founder and Executive Director of the Design Museum of Chicago
As one of the more storied American cities, Chicago has a rich history of graphic art and design that is heavily influenced by the diverse mix of...