Blog

For decades, the Pocket Pal has been the go-to resource on all things print for graphic artists and printers alike. With twenty-one editions in the books, the Pocket Pal established a look and feel that those in the print world had grown accustomed...

A swatchbook is an important resource for both designers and printers. It offers a more tactile overview into the kinds of paper stocks a manufacturer provides to help inform design decisions and the kinds of paper a printer keeps in-house. But...

More than 70% of consumers base their purchasing decisions on the quality of a product’s packaging. Because brands only get one chance at a first impression, package design and print quality are key to both attract new customers and continue to...

Account-based marketing (ABM) campaigns focus on targeting key accounts with personalized messaging to create a more meaningful, long-term partnership with customers. Direct mail is a common application for ABM campaigns, in large part because of...

This year we launched a new quarterly magazine called Did You Know? to help designers, marketers, printers and anyone associated with the print industry stay in-the-know about the latest trends, conversations and innovations in the print world. Each...