Digital Dish: August 2018

Each month, Sylvamo's Digital Expert writes a Digital Dish newsletter to fuel your digital cravings. This month's edition highlights three tips to chew on when considering media options for your next direct mail campaign.

1. People Love Print

Research reveals that 63% of people read printed direct mail addressed and delivered to their home at least once a week. Ironically, the same percentage of people do their best to block or avoid online advertising. So when you go to run your next direct mail campaign, try using a Treated Sheet like Accent® Opaque Smooth or Super Smooth.

2. Direct Mail Applications

It is essential to think about your target audience and consider whether tactile feel is important. In traditional direct mail applications, a Smooth treated media is suitable. If there is a need for a higher end look and feel, try a Super Smooth treated media instead.

3. The Benefits of Using Uncoated Treated Stock

Accent Opaque Super Smooth treated media has the feel of a matte coated sheet, but the latitude to print like a treated uncoated sheet. This enables your high-speed inkjet press to run at full speed and produce high-quality direct mail pieces ready for immediate converting.

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If you have a topic you are hungry to learn more about, please send us an email at DYK@sylvamo.com.