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NOV 13, 2024

How to Choose the Right Heavyweight Paper for Account-Based Marketing Materials

Account-based marketing (ABM) campaigns focus on targeting key accounts with personalized messaging to create a more meaningful, long-term partnership with customers. Direct mail is a common application for ABM campaigns, in large part because of...

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OCT 21, 2024

The Best of the 2024 DYK Mailbag

This year we launched a new quarterly magazine called Did You Know? to help designers, marketers, printers and anyone associated with the print industry stay in-the-know about the latest trends, conversations and innovations in the print world. Each...

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SEP 18, 2024

Is Your Holiday Mailer Ready to Print: A Designer’s Checklist for Preparing Files for Production

Holiday mailers matter. Whether you’re wishing season's greetings to longtime customers or positioning a special, limited-time offer, holiday mailers are an important touchpoint for brands. In fact, more than 1.6 billion holiday cards are mailed...

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AUG 15, 2024

Yes, Print Actually Is a Sustainable Marketing Channel

A recent report found that 77% of consumers are likely to reconsider a purchase if a product or brand does not align with their principles on sustainability. This insight is mission-critical for marketers and graphic designers as they weigh the...

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JUL 16, 2024

Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out

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