When designing for print, designers will often look for creative ways to economize for budgetary reasons; sometimes a clever tweak to a design can help the project to maximize the space on a single sheet of paper, use less ink or reduce the cost of postage.
But it’s not just costs designers are concerned about; there are environmental reasons to think this way, too. Strategically creating print pieces to reduce environmental impact starts in the concept phase, but designers have the power to reduce and reuse throughout the process, especially when specifying job requirements to their print partners.
Here are four steps that you can take to make your next print project more sustainable.