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A recent report found that 77% of consumers are likely to reconsider a purchase if a product or brand does not align with their principles on sustainability. This insight is mission-critical for marketers and graphic designers as they weigh the...

The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

They say you can’t judge a book by its cover, but people do judge marketing collateral by the paper. While many designers and printers place a strong focus on factors like coated or uncoated paper, digital treatments and finishes — all of which are...