SEP 18, 2024
Is Your Holiday Mailer Ready to Print: A Designer’s Checklist for Preparing Files for Production
Holiday mailers matter. Whether you’re wishing season's greetings to longtime customers or positioning a special, limited-time offer, holiday mailers are an important touchpoint for brands. In fact, more than 1.6 billion holiday cards are mailed...
AUG 15, 2024
Yes, Print Actually Is a Sustainable Marketing Channel
A recent report found that 77% of consumers are likely to reconsider a purchase if a product or brand does not align with their principles on sustainability. This insight is mission-critical for marketers and graphic designers as they weigh the...
JUL 16, 2024
Back to School: Tips and Tricks to Make Your Retail Print Marketing Stand Out
Continue ReadingJUN 13, 2024
Mottle, Cockling and Show-Through: How the Right Paper Can Help You Avoid These (and other) Types of Print Defects
The smallest design decisions can make the biggest difference in the effectiveness of your printed projects. Between paper weight, opacity and coating, the wrong choice can result in printing defects that could not only hit your marketing budget,...
MAY 8, 2024
Meet Your Sheet: 6 Features Designers Should Consider When Specifying Paper for Commercial Print
Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...