DEC 12, 2024
What Makes Paper the Ideal Packaging Material?
More than 70% of consumers base their purchasing decisions on the quality of a product’s packaging. Because brands only get one chance at a first impression, package design and print quality are key to both attract new customers and continue to...
OCT 21, 2024
The Best of the 2024 DYK Mailbag
This year we launched a new quarterly magazine called Did You Know? to help designers, marketers, printers and anyone associated with the print industry stay in-the-know about the latest trends, conversations and innovations in the print world. Each...
SEP 18, 2024
Is Your Holiday Mailer Ready to Print: A Designer’s Checklist for Preparing Files for Production
Holiday mailers matter. Whether you’re wishing season's greetings to longtime customers or positioning a special, limited-time offer, holiday mailers are an important touchpoint for brands. In fact, more than 1.6 billion holiday cards are mailed...
AUG 15, 2024
Yes, Print Actually Is a Sustainable Marketing Channel
A recent report found that 77% of consumers are likely to reconsider a purchase if a product or brand does not align with their principles on sustainability. This insight is mission-critical for marketers and graphic designers as they weigh the...
JUL 16, 2024